UK castles and event firms benefit from demand for Traitors-style experiences
The popularity of Celebrity Traitors is driving demand for events designed to recreate the show’s deception, detective work and candle-lit roundtable. Companies across the UK are offering year-round castle conspiracy weekends and private experiences, while fans are also hiring historic venues for stag and hen parties and luxury getaways.
The popularity of Traitors-style entertainment is generating business for event companies and castle owners across the UK. Firms are organising experiences that imitate the television show’s atmosphere and format, including castle conspiracy weekends and events built around deception and detective work.
The demand includes stag and hen parties, luxury weekends and private gatherings. Some wealthy fans are hiring castles for their own events, creating an additional source of income for owners of Britain’s crumbling historic properties.
The activity has grown alongside the return of Celebrity Traitors to UK screens. Singer-songwriter James Blunt, Love Island host Maya Jama and mathematician Hannah Fry were among 21 celebrities taking part in the latest series, according to the supplied source.
Fans cannot book overnight stays at Ardross Castle in the Scottish Highlands in the usual way because the venue is not a hotel and contestants do not stay there during filming. The estate can instead be used only by hiring the entire Ross-shire property, according to the source. Event companies are therefore offering other ways for audiences to create their own versions of the show.
THE QUESTIONS THIS EVENT LEAVES BEHIND
How much of the demand is for the show’s format rather than for historic venues themselves?
Who can afford to participate in the most expensive versions of these events?
What conditions do castle owners place on private events held at fragile historic properties?
How might the growing market affect access to castles for local communities and ordinary visitors?
What would happen to demand if the television show’s popularity declined?
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GLOBAL CURIOSITY MAP · SEPTEMBER 2026