Invisible Agreements
Culture often appears as ordinary behavior until someone breaks an unwritten rule without realizing it.
Culture Questions
Questions about social expectations, etiquette, symbols, habits, identity, and the invisible agreements people enter.
Social Reading
IAQ studies how people interpret silence, distance, queues, politeness, gestures, food, language, and public behavior.
Beyond Stereotypes
The goal is not to reduce cultures to clichés, but to understand the small rules that organize everyday experience.