Feeld founders receive record £3.8m dividend after sales rise
Feeld, a UK-based dating app for non-monogamous, queer and kinky users, reported a 32% increase in revenue to £64m. The platform said users outside the UK generated nearly 90% of its revenue, as it described growing interest from people exploring alternative relationships and users arriving from more conventional dating apps.
Feeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported a 32% rise in revenue to £64m. The company also paid its founders a record dividend of £3.8m.
The platform describes itself as serving people interested in exploring love, desire and alternative relationships in a safe and inclusive space. It said users outside the UK account for nearly 90% of its revenue.
Feeld attributed the sales growth to increased interest from what it called “open-minded people” and to users moving from more conventional dating apps. The available information does not specify the company’s total user numbers or the founders’ individual dividend payments.
THE QUESTIONS THIS EVENT LEAVES BEHIND
How much of Feeld’s revenue growth came from new users rather than higher spending by existing users?
What evidence supports the company’s characterization of users arriving from more conventional dating apps?
How does Feeld define and measure a safe and inclusive space for its users?
What share of the dividend was retained by the company for future investment?
Could greater international revenue create regulatory or operational challenges for the platform?
YOUR QUESTION
Does this story leave you with another question?
Send us the question the report did not answer. It may become the next question IAQ investigates.
GLOBAL CURIOSITY MAP · SEPTEMBER 2026