SCIENCE

Looking for #womenshealth information on Instagram? 4 out of 10 posts are ads

A Phys.org report examines Instagram content associated with the #womenshealth hashtag, where four in 10 posts are described as advertisements. The supplied report also depicts a woman encountering a video about perimenopause symptoms while scrolling through the platform, but provides no further study details or findings.

Illustrative photo · Photo by cottonbro studio · Pexels

A Phys.org report says that four out of 10 Instagram posts associated with #womenshealth are ads.

The report describes a woman in her 40s scrolling through Instagram and encountering a video about perimenopause. In the video, a woman says perimenopause can cause tiredness, memory problems, sleep difficulties and weight gain.

THE QUESTIONS THIS EVENT LEAVES BEHIND

How were the posts classified as advertisements?

What kinds of products or services appeared in the advertising posts?

How might promotional content affect users seeking health information?

What information was used to assess the accuracy of the perimenopause claims?

Who created or sponsored the video described in the report?

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28 September 2026 · 08:48 · 1 sources

Sources

Phys.org — Looking for #womenshealth information on Instagram? 4 out of 10 posts are ads