Apple unveils first major iPhone design change in almost 20 years
Apple presented a folding iPhone at an event, marking what the BBC described as the company’s first major iPhone design change in almost 20 years. The device was reported to carry a price of £1,999, making its launch an early test for Apple’s new chief executive.
Apple showed a folding iPhone at an event, according to BBC News.
The launch represents the first major design change to the iPhone in almost 20 years, the BBC reported. The device was priced at £1,999, and the launch came as Apple’s new boss began in the role.
THE QUESTIONS THIS EVENT LEAVES BEHIND
What assumptions about consumer demand underpin the decision to launch a £1,999 folding iPhone?
How might the price affect who can access the new device?
What conditions would determine whether the design becomes a lasting change to the iPhone range?
How much authority does Apple’s new boss have over the launch’s commercial outcome?
YOUR QUESTION
Does this story leave you with another question?
Send us the question the report did not answer. It may become the next question IAQ investigates.
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