McDonald’s tests ads on drive-thru menu boards
McDonald’s is running a limited pilot for advertising from other brands on digital drive-thru menu boards at company-owned restaurants. The ads appear after customers place their orders and while they wait for their meals, according to The Verge, which cited a Bloomberg report.
McDonald’s is testing ads from other brands on digital drive-thru menu boards in a limited pilot at company-owned restaurants, according to The Verge, citing a report from Bloomberg.
At participating locations, the advertisements appear after customers place their orders and while they wait for their meals.
THE QUESTIONS THIS EVENT LEAVES BEHIND
What criteria determine which company-owned restaurants are included in the pilot?
How are customers informed that advertisements may appear after they place an order?
What types of brands and products are eligible to advertise during the waiting period?
How will McDonald’s assess whether the pilot affects customer experience or sales?
Could the advertising format change the amount of time customers spend viewing the menu boards?
YOUR QUESTION
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GLOBAL CURIOSITY MAP · JULY 2026