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TECHNOLOGY

YouTube changes how it counts views

YouTube has applied to videos the same approach it introduced for Shorts a year earlier, according to Technorunch.

YouTube has changed its approach to counting views on videos, according to Technorunch.

The change follows YouTube’s adoption of the same approach for Shorts videos one year earlier.

THE QUESTIONS THIS EVENT LEAVES BEHIND

What conditions, if any, determine whether a video start becomes a counted view?

How could the change affect creators, advertisers, or audience metrics?

What evidence would show whether the revised counting method changes reported performance?

Who benefits most from counting views at the start of playback?

How might comparisons with older view data be affected?

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18 August 2026 · 06:46 · 1 sources

Sources

Technorunch — YouTube will now count a view as soon as a video starts playing

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