X Ends Revenue-Sharing Program, Introduces Original Content Rewards
X is replacing its revenue-sharing model for creators with a new rewards system starting September 8, 2026.
On September 8, 2026, social media platform X will terminate its existing revenue-sharing program for content creators and replace it with the Original Content Rewards program. The new program requires creators to have a minimum of 500 verified followers and generate at least 500,000 Home Timeline impressions from verified users to be eligible.
The change comes after multiple revisions to the revenue-sharing model under CEO Elon Musk's leadership. This update aims to restructure how creators earn from their content on X.
THE QUESTIONS THIS EVENT LEAVES BEHIND
What incentives does X provide under the Original Content Rewards compared to the previous revenue-sharing program?
How might the eligibility criteria affect smaller or emerging content creators on X?
What are the potential implications for content quality and user engagement following this program change?
How has creator response influenced X's decision to modify its revenue-sharing approach?
What metrics will X use to evaluate the success of the Original Content Rewards program?
YOUR QUESTION
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GLOBAL CURIOSITY MAP · JULY 2026