ECONOMY

Nike expected to report another quarter of declining sales

Nike is expected to report another quarter of declining sales, according to CNBC, as the company works to turn around its business. The report also says Nike is seeking to regain growth in China. The company’s earnings were scheduled to be reported after the bell on October 1, 2026.

Illustrative photo · Photo by Shantum Singh · Pexels

Nike was expected to report another quarter of declining sales, CNBC reported on October 1, 2026. The company’s earnings were scheduled to be released after the bell.

According to the report, Nike is working to turn around its business as it seeks to regain growth in China.

CNBC did not provide additional figures or details in the supplied excerpt about the expected sales decline, the company’s China business, or the turnaround effort.

THE QUESTIONS THIS EVENT LEAVES BEHIND

What assumptions underpin expectations for Nike’s sales decline?

Which parts of Nike’s business would bear the greatest impact if growth in China does not return?

What incentives could shape the company’s turnaround strategy?

What conditions would need to change for Nike to resume growth?

How might another declining quarter affect decisions about the company’s business priorities?

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1 October 2026 · 17:24 · 1 sources

Sources

CNBC — Nike is set to report earnings after the bell. Here's what to expect