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Will Trump’s AI rebrand to “super intelligence” catch on?

Some people close to US President Donald Trump have begun using “super intelligence” in discussions about artificial intelligence. Experts quoted by BBC Business say the term is unlikely to catch on, leaving its wider use uncertain.

Illustrative photo · Photo by Google DeepMind · Pexels

Some people close to US President Donald Trump have started using the term “super intelligence” in relation to artificial intelligence, according to BBC Business.

Experts cited by the outlet said the term is unlikely to catch on.

THE QUESTIONS THIS EVENT LEAVES BEHIND

What would determine whether “super intelligence” gains wider use?

Who benefits from replacing established artificial-intelligence terminology?

What evidence would show that the term is becoming widely adopted?

How might alternative terminology affect public understanding of artificial intelligence?

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23 September 2026 · 04:33 · 1 sources

Sources

BBC Business — Will Trump's AI rebrand to 'super intelligence' catch on?

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