Why do people keep the lights off while watching movies?
Stories become larger when the world becomes smaller.
A movie does not change when the lights go out.
The viewer does.
However, the hidden mechanism is Attention Exposure. Bright rooms constantly remind people of their surroundings. Darkness removes those reminders and allows attention to narrow.
As distractions disappear, stories gain emotional weight.
Characters feel closer.
Suspense feels stronger.
The imaginary world becomes easier to inhabit.
People often think darkness hides reality.
Sometimes it simply gives imagination permission to become more visible.
