Should a Customer Sometimes Compare Future Problems Instead of Current Prices?
The most important cost may not appear at checkout.
A customer chooses the cheapest appliance available. Six months later, repairs and downtime erase the original savings.
The hidden mechanism is consequence migration. Some costs remain hidden because they occur after the purchasing decision is complete.
People naturally compare visible prices more easily than future complications.
Prices are paid once. Consequences often collect installments.
