Does being the first customer feel uncomfortable?
People often trust crowds before they trust themselves.
Yes. Empty places can feel uncomfortable because people often use others as signals of safety and quality.
The restaurant is beautiful.\n\nNobody is inside.\n\nSuddenly doubt appears.\n\nThe hidden mechanism is social proof.\n\nHumans look for evidence in other humans.\n\nAn empty room provides none.\n\nCrowds create confidence.\n\nPeople think they judge places independently.\n\nVery often, they borrow certainty from strangers.
