Why do people wait for someone else to go first?
The first person pays for certainty so others can borrow it.
People often wait because social proof reduces uncertainty and makes choices feel safer.
Nobody dances first.\n\nNobody asks the first question.\n\nNobody enters the empty restaurant.\n\nThe hidden mechanism is permission hierarchies.\n\nHumans borrow certainty from each other.\n\nOne action becomes permission for many others.\n\nPeople think courage spreads through speeches.\n\nVery often, it spreads through examples.
