Why do people buy books about habits more than once?
People rarely buy advice twice. They buy hope again.
Most books about habits repeat familiar ideas.
Wake earlier.
Be consistent.
Start small.
However, people keep buying them.
The hidden mechanism is Future Visibility. The purchase is rarely a vote for the author's originality. It is a vote for the reader's future self.
Every new book whispers the same promise.
Perhaps this version of advice will finally fit.
Perhaps this time motivation will last.
The information matters.
But the possibility matters more.
People do not always buy self-improvement because they dislike who they are.
Sometimes they buy it because hope deserves another chance.
