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Why do hotel guests rush to breakfast even when it lasts for hours?

Scarcity is sometimes emotional rather than physical.

Guests rush because shared abundance can create a fear of missing the best options.

Breakfast ends at 10 AM. By 7:30, the room is crowded. The hidden mechanism is perceived scarcity. Humans react differently when resources are shared. Fresh pastries feel more valuable when others want them too. People think they rush because of hunger. Very often, they rush because abundance feels temporary.

Why do hotel guests rush to breakfast even when it lasts for hours?

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