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IAQ Lexicon

Effort-Lag Illusion

A delayed bill can make an expensive choice feel free.

⚙ Hidden Mechanism

The temporary misjudgment of an action as inexpensive because its most important physical, psychological, financial, or operational consequences have not yet become perceptible. Effort-Lag Illusion appears when a cost begins accumulating before the signals needed to recognize it become strong enough to influence behavior.

Examples

Related Concepts

First Appeared In

Why Does the Beginning of a Long Race Often Feel Easier Than It Should?

Origin

Developed through the IAQ Running, Endurance, and Race Psychology series. It is placed beneath Invisible Trade-Off because the mechanism separates the moment a cost begins accumulating from the later moment when that cost becomes perceptible. It differs from Resolved Risk Illusion, which retrospectively dismisses a past protective cost after uncertainty disappears; Effort-Lag Illusion operates prospectively while consequences are already forming but remain difficult to feel.

Lexicon Home Broader Concept ↑ Invisible Trade-Off
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