Does paying more sometimes make people enjoy things more?
People experience value twice: once with money and once with emotion.
Two people buy similar experiences.\n\nOne pays twice as much.\n\nSometimes that person enjoys it more.\n\nThe hidden mechanism is expectation economics.\n\nHumans do not experience products objectively.\n\nPrice changes anticipation.\n\nAnticipation changes attention.\n\nAttention changes memory.\n\nPeople think money buys quality alone.\n\nVery often, it also buys a different emotional experience.
