Does paying more sometimes make people enjoy things more?
People experience value twice: once with money and once with emotion.
Two people buy similar experiences.
One pays twice as much.
Sometimes that person enjoys it more.
The hidden mechanism is expectation economics.
Humans do not experience products objectively.
Price changes anticipation.
Anticipation changes attention.
Attention changes memory.
People think money buys quality alone.
Very often, it also buys a different emotional experience.

