Does having a return policy make people buy more?
People buy more confidently when mistakes feel reversible.
Yes. Return policies reduce emotional risk and make customers more comfortable committing to a purchase.
The product does not change.
The customer does.
The hidden mechanism is emotional insurance.
Humans fear regret.
A return policy lowers the cost of being wrong.
Confidence rises.
Hesitation falls.
People think guarantees protect products.
Very often, they protect emotions.
