Does a restaurant menu cover change what people order?
Expectations often arrive before food.
Yes. Menu covers influence expectations before customers read a single item. The hidden mechanism is expectation framing.
A menu cover is the first promise a restaurant makes.
Heavy materials suggest tradition. Minimal covers suggest modernity. Elegant textures imply care before food appears.
The hidden mechanism is expectation framing. Customers interpret quality through signals that have nothing to do with taste.
People think menus list choices. Often, they shape them first.
