Can too many good options make people buy nothing?
Abundance is wonderful until it asks for a decision.
Twenty restaurants.\n\nFifty movies.\n\nHundreds of products.\n\nThe hidden mechanism is choice avoidance.\n\nHumans love possibilities.\n\nBut comparing them requires effort.\n\nEffort creates fatigue.\n\nPeople think freedom means more options.\n\nVery often, freedom means fewer regrets.
