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BOOK DISCOVERY

The Paradox of Choice

Barry Schwartz, Ken Kliban

First published 2004

The Paradox of Choice by Barry Schwartz and Ken Kliban was published in 2004 and is classified under psychology, sociology, choice behavior, and decision making. The title presents choice as a source of tension rather than an uncomplicated benefit. Its metadata supports an examination of how the number and structure of available options may affect psychological and social decision processes. No particular examples or conclusions are supplied, so the book is best introduced through its documented concern with choice, behavior, and the conditions under which more alternatives may complicate decision making.

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QUESTIONS THIS BOOK LEAVES BEHIND

Five paths worth following

01

Why might an increase in available options make decision making more difficult?

02

What assumptions determine whether choice is experienced as freedom or as pressure?

03

How can social expectations alter the psychological costs of choosing among alternatives?

04

When does limiting options improve satisfaction, and when does it create resentment or missed opportunities?

05

What second-order effects might arise when organizations compete by continually expanding consumer choice?

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