Would a Business Sometimes Benefit from Solving a Problem That Does Not Exist Yet?
Preparation competes with urgency for attention.
Sometimes. Anticipating future constraints can reduce costs, risks, and disruptions later.
A growing company upgrades internal systems long before current demand requires it.
The hidden mechanism is timing asymmetry. Many improvements are cheaper and easier before they become urgent.
Organizations often delay preparation because future problems are less visible than current ones.
The best time to solve a bottleneck is often before it deserves that name.
