Why is it so hard to stop scrolling even when people want to?
The next thing might be important. Curiosity keeps betting on it.
One more video.\n\nOne more post.\n\nOne more minute.\n\nThe hidden mechanism is curiosity traps.\n\nHumans hate unfinished information.\n\nPossibility feels rewarding.\n\nUncertainty creates tension.\n\nPeople think they are searching for content.\n\nVery often, they are searching for surprise.
