Why do people order the same dish as everyone else at the table?
People fear standing out more than making average choices.
People often order what others order because copying reduces social risk. Shared choices feel safer than unique ones.
The menu offers dozens of options.
Still, half the table orders the same dish.
The hidden mechanism is social risk reduction.
Humans do not fear bad meals as much as bad social outcomes.
Choosing differently creates uncertainty.
Choosing together creates protection.
If the meal disappoints, disappointment is shared.
If it succeeds, belonging feels rewarding.
People think they copy others because they are unsure.
Very often, they copy others because social harmony is emotionally efficient.
