Should you buy the last few items left on a produce display?
Low inventory explains quantity, not necessarily quality.
Many shoppers instinctively associate low inventory with high quality.
The hidden mechanism is signal ambiguity. A nearly empty produce display tells you demand exceeded supply, but it does not explain why.
Imagine arriving late in the day. The remaining produce may represent the least popular items. Arrive shortly before a scheduled restock, and the same display could simply reflect inventory timing.
A second-order effect develops when customers interpret low inventory as evidence of quality. Their purchases can accelerate depletion and strengthen the original signal.
People often think empty shelves reveal what is best. More reliably, they reveal what happened earlier.
