Should you buy an ingredient that most people think is old-fashioned?
Fashion changes faster than value.
People often assume old-fashioned means outdated.
The hidden mechanism is cultural fashion.
Ingredients move through cycles of popularity just like music, clothing, or architecture. Some disappear for decades and later return as exciting discoveries.
Fernand Braudel often emphasized how slowly everyday life changes beneath shifting trends.
People often think forgotten foods belong to the past. Sometimes they are simply waiting for a generation curious enough to give them another chance.
