Might a Small Advantage Become Invisible Because Everyone Expects It?
Success often disappears into expectations.
Yes. Advantages often receive less attention once they become normal expectations.
Fast internet, reliable transportation, or accurate delivery times may once have been major advantages.
The hidden mechanism is expectation absorption. Improvements initially stand out, but repeated success eventually transforms them into assumptions.
People notice positive change most strongly when it first arrives.
An advantage often stops feeling special at the exact moment it becomes indispensable.
