Might a restaurant value predictable customers more than more customers?
Stability can create value that growth cannot.
More customers usually sounds better than fewer customers. Operations often tell a more complicated story.
The hidden mechanism is planning accuracy. Predictable demand allows restaurants to make better decisions about staffing, purchasing, preparation, and scheduling.
Imagine a restaurant serving the same number of guests every Friday evening. Compare that with one experiencing large unpredictable swings. The first restaurant can usually operate with less waste and fewer surprises.
A second-order effect develops because predictable systems create better forecasts, and better forecasts create more predictable systems.
People often think successful restaurants compete for customers. Many also compete for predictability.
