Might a restaurant become less popular because it becomes too perfect?
People remember imperfections that feel human.
Yes. Restaurants can lose emotional warmth when they optimize every detail and remove the small imperfections that made them memorable.
Perfection sounds like the ideal destination.
The hidden mechanism is emotional texture. Customers often develop attachments to places because of their quirks, traditions, and human imperfections.
Imagine a beloved restaurant renovating everything, standardizing service, and removing every inconsistency.
A second-order effect develops because efficiency can quietly replace personality. Customers may admire the improvements while missing the feeling they once loved.
People often think businesses lose customers by failing to improve. Sometimes they lose them by improving the wrong things.
