Do people avoid good decisions when they feel too complicated?
The best option is useless if it feels impossible to choose.
Yes. Even beneficial decisions may be avoided when they require too much mental effort or uncertainty.
The healthier option exists.\n\nThe cheaper option exists.\n\nPeople ignore both.\n\nThe hidden mechanism is decision taxes.\n\nEvery choice requires energy.\n\nComplexity increases cost.\n\nMental effort becomes a hidden price.\n\nPeople think decisions are paid with logic.\n\nVery often, they are paid with attention.
