Could a grocery store have lower prices but higher shopping costs?
Cheap products do not always create cheap experiences.
Consumers love low prices because numbers are easy to compare.
The hidden mechanism is hidden cost accumulation. A store may save money on products while demanding more time, travel, and attention from shoppers.
Imagine driving thirty minutes to save a few dollars while spending extra time searching crowded shelves.
A second-order effect develops because repeated inconvenience changes behavior. Shoppers eventually begin valuing time and predictability more than small savings.
People often think shopping costs end at the checkout. Many of them begin long before reaching it.
