Could a grocery store become popular by selling less?
More choices do not always create more freedom.
The grocery store with the most products is not always the most useful.
That sounds wrong.
Customers should prefer more choices.
Yet too many options create fatigue. Shoppers spend more time comparing and less time enjoying the experience.
Stores with carefully selected products reduce mental effort and increase confidence.
People often think abundance creates satisfaction. Sometimes satisfaction comes from knowing someone else has already done the difficult choosing for you.
