Could a Business Make Better Decisions by Ignoring Some Data?
Attention is limited even when information is not.
Sometimes. Removing low-value information can help organizations focus on the signals that matter most.
A manager receives fifty performance metrics every week but consistently acts on only three of them.
The hidden mechanism is attention dilution. As information volume increases, important signals can become harder to recognize.
Many organizations struggle not because they lack data, but because valuable information competes with irrelevant information.
The challenge is rarely collecting information. It is protecting important signals from being buried by the rest.
