Could a Business Improve Results Without Working Any Harder?
Direction often beats intensity.
A company spends equal energy on ten projects. After reviewing results, it concentrates resources on three projects that generate most of the value.
The hidden mechanism is effort allocation. Performance depends not only on how much work is performed but also on where that work is directed.
Many organizations focus on increasing effort before evaluating distribution.
Productivity is not always about adding energy. Sometimes it is about removing dilution.
